Sports broadcaster ESPN has been making use of U2 to promote their coverage of South Africa 2010. Check out the video below as well as the following 2 posts. Great stuff !
Soweto Gospel Choir
Not only that but U2 have now collaborated with the award-winning Soweto Gospel Choir to record music which will be used in a series of inserts on South Africa. These inserts will be broadcast on ESPN throughout the World Cup.
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